NGO Planner

Overview

NGO Planner is a content planning tool designed for nonprofit organizations. It helps NGOs plan campaigns, generate AI-assisted content, manage social media calendars, and understand engagement through analytics.

My Role

Product Manager

• Created the product vision, PRD, and user personas
• Mapped user journeys & key features (MoSCoW prioritization)
• Conducted competitor analysis and success metrics
• Collaborated with the UI/UX team for wireframes and flows

Key Features

• AI Content Generator
• Template Library & Moodboard
• Content Calendar & Scheduler
• Campaign Performance Analytics

Outcome

Delivered a validated product concept with clear user needs, defined scope, and feature prioritization ready for MVP development.